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EXCELLENCE
Excellence Business
EXCELLENCE BUSINESS

Start a Podcast People Finish

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LEVEL 1 · 0/3LEVEL 2 · 0/3LEVEL 3 · 0/3LEVEL 4 · 0/3LEVEL 5 · 0/3START
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Go from idea to a pilot episode that keeps its promise: clear sound at Apple's recommended loudness, episodes people finish, honest growth and sponsors disclosed.

2h 55m5 constellations
AT THE SUMMIT, YOU WILL BE ABLE TO

01Define a show promise and a format you can sustain

02Record and deliver audio at Apple's recommended loudness

03Structure episodes and interviews people finish

04Publish, grow and take sponsors honestly

Every lesson of Start a Podcast People Finish

15 lessons in 5 levels, about 3 hours. Level 1 is free.

Level 1Why a Podcast, and for WhomFree · 3 lessons
  1. Who listens, and watchesKnow how big podcast audiences are, and why video now matters for podcasts too.11 min
  2. A show promise in one sentenceWrite the promise that tells a listener in one sentence why your show is for them.11 min
  3. Checkpoint: pick a format you can keepMatch a podcast format to your promise, your skills and the time you really have.12 min
Level 2Sound People TrustMembership · 3 lessons
  1. Bad audio makes you sound less credibleUnderstand why sound quality changes how listeners judge you, not just how they enjoy you.11 min
  2. Levels, loudness and filesDeliver audio at the loudness and format Apple recommends, and know your file sizes.12 min
  3. Checkpoint: a recording routine that worksSet up and check every recording the same way, so good sound doesn't depend on luck.12 min
Level 3Episodes People FinishMembership · 3 lessons
  1. Structure an episode people finishBuild episodes around a question the listener wants answered, and answer it.11 min
  2. Interviews that go somewherePrepare, ask open and follow-up questions, and help a guest tell their best stories.12 min
  3. Checkpoint: edit for the listenerCut what the listener doesn't need, and add chapters so they can navigate.12 min
Level 4Publish and GrowMembership · 3 lessons
  1. How podcasts are distributedUnderstand the RSS feed and what directories like Apple Podcasts require.11 min
  2. Title, cover and descriptionPackage the show so the right listener recognizes it in a list of thousands.11 min
  3. Checkpoint: grow without gimmicksGrow through guests, clips, other shows and your list, and measure what matters.12 min
Level 5Your Podcast SystemMembership · 3 lessons
  1. A schedule you can keepBatch your work into a rhythm that survives busy months.11 min
  2. Sponsors, honestlyTake sponsorships that fit your listener, and disclose them clearly.12 min
  3. Capstone: record your pilotRecord, edit and share a pilot episode that keeps your show's promise.14 min
FREE

Level 1 is open.

Membership opens every other level of this path.

See membership
AFTER THE CORE

Keep going where this path leads.

Make Videos People FinishFor the video version of your show · 3h 31m
Grow a Newsletter People OpenTurn listeners into regulars · 2h 58m