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EXCELLENCE
Excellence Business
EXCELLENCE BUSINESS

Grow a Newsletter People Open

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LEVEL 1 · 0/3LEVEL 2 · 0/3LEVEL 3 · 0/3LEVEL 4 · 0/3LEVEL 5 · 0/3START
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Build an audience you own: a promise readers want, consent-first growth, issues people act on, metrics that survive privacy changes, and income that keeps their trust.

2h 58m5 constellations
AT THE SUMMIT, YOU WILL BE ABLE TO

01Write a promise and a rhythm readers can count on

02Grow a consent-first list and model growth minus churn

03Write subject lines and issues that get read and acted on

04Measure what still works, land in the inbox and earn without losing trust

Every lesson of Grow a Newsletter People Open

15 lessons in 5 levels, about 3 hours. Level 1 is free.

Level 1A Newsletter Worth OpeningFree · 3 lessons
  1. A promise in one sentenceDefine who your newsletter is for, what they get and how often, in one sentence.11 min
  2. Anatomy of an issueStructure an issue so it's opened, read and acted on.12 min
  3. Checkpoint: a rhythm you can keepChoose a cadence you can sustain for a year and plan the time it takes.11 min
Level 2Get SubscribersMembership · 3 lessons
  1. Subscribers who said yesCollect subscribers with clear consent and follow the basic email rules.11 min
  2. A sign-up page that convertsBuild a sign-up page with a promise, proof and a reason to join today.12 min
  3. Checkpoint: growth minus churnModel list growth with unsubscribes, and pick the growth levers that matter.12 min
Level 3Issues People ReadMembership · 3 lessons
  1. Subject lines that earn the openWrite specific, honest subject lines, and use what a large field experiment found about personalization.12 min
  2. Write for skimmersFormat an issue so a reader gets the point in ten seconds and the detail in two minutes.11 min
  3. Checkpoint: a reader writes backHandle reader feedback so the newsletter improves and the reader stays.12 min
Level 4Measure and DeliverMembership · 3 lessons
  1. Open rates lie. Clicks don't.Choose metrics that still work after Mail Privacy Protection, and test changes properly.13 min
  2. Land in the inboxMeet the sender requirements that decide whether your issues reach the inbox.12 min
  3. Checkpoint: a healthy listRe-engage or remove inactive subscribers to protect deliverability.11 min
Level 5Earn From Your ListMembership · 3 lessons
  1. Sponsors, priced and disclosedPrice newsletter sponsorships from your audience and disclose them clearly.12 min
  2. A paid tierModel a paid newsletter tier, and decide what stays free.12 min
  3. Capstone: your newsletter planAssemble promise, growth, writing, measurement and income into one plan.14 min
FREE

Level 1 is open.

Membership opens every other level of this path.

See membership
AFTER THE CORE

Keep going where this path leads.

Build Your First 1,000 True FansWhere the subscribers come from · 3h 43m
Get Paid as a CreatorMore ways to earn from your work · 3h 32m