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EXCELLENCE
Excellence Business
EXCELLENCE BUSINESS

Make Videos People Finish

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LEVEL 1 · 0/3LEVEL 2 · 0/3LEVEL 3 · 0/3LEVEL 4 · 0/3LEVEL 5 · 0/3LEVEL 6 · 0/3START
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Plan, film, edit and publish videos people watch to the end, with a phone, a window and a system you can keep.

3h 31m6 constellations
AT THE SUMMIT, YOU WILL BE ABLE TO

01Plan short, one-idea videos with a script and a shot list

02Film clean picture and sound with a phone

03Edit tight, caption well and publish with chapters and clips

04Keep a sustainable rhythm and a safe, healthy community

Every lesson of Make Videos People Finish

18 lessons in 6 levels, about 4 hours. Level 1 is free.

Level 1Plan Before You FilmFree · 3 lessons
  1. Six minutes: plan in chunksUse the largest study of video engagement to decide how long each video should be.11 min
  2. Write for the ear, not the eyeTurn written text into a script that sounds natural when spoken.12 min
  3. Checkpoint: the shot listPlan every shot before filming so the edit has what it needs.12 min
Level 2On CameraMembership · 3 lessons
  1. Framing and light with what you haveSet up a clean, well-lit frame with a phone and a window.11 min
  2. Sound firstRecord clear sound with an inexpensive microphone and a quiet, soft room.11 min
  3. Checkpoint: three takesImprove on-camera delivery with short, deliberate takes.14 min
Level 3Edit for AttentionMembership · 3 lessons
  1. Cut it tightEdit out everything that doesn't move the video forward.11 min
  2. Show it, don't just say itAdd B-roll, on-screen text and graphics that help understanding without clutter.11 min
  3. Checkpoint: captions for everyoneAdd accurate captions that make videos accessible and easier to follow.12 min
Level 4Publish and RepurposeMembership · 3 lessons
  1. Chapters and descriptionsHelp viewers navigate and find your videos with chapters and a useful description.11 min
  2. One video, many piecesTurn each long video into short clips and posts without redoing the work.12 min
  3. Checkpoint: the pre-publish checkRun a two-minute check that catches the mistakes viewers notice.12 min
Level 5A Rhythm You Can KeepMembership · 3 lessons
  1. Batching and a cadence you can keepWork out a publishing rhythm from the time you really have.12 min
  2. Creating without burning outRecognize the signs of burnout and build breaks into your creator life.11 min
  3. Checkpoint: review every videoLearn from each video with a short, consistent review.11 min
Level 6Community and SafetyMembership · 3 lessons
  1. Comments: moderate, don't marinateSet community rules and handle critics, trolls and hate without letting them run your week.11 min
  2. Intimacy at a distanceUnderstand parasocial relationships, and protect your privacy and your viewers kindly.12 min
  3. Capstone: your production systemPut your whole video process on one page, from idea to review.14 min
FREE

Level 1 is open.

Membership opens every other level of this path.

See membership
AFTER THE CORE

Keep going where this path leads.

Build Your First 1,000 True FansGrow the audience · 3h 43m
Write So People Keep ReadingSharper scripts · 3h 20m