Excellence BusinessAT THE SUMMIT, YOU WILL BE ABLE TO
EXCELLENCE BUSINESS
Get Found on Google
0/15STARS
0/15 stars lit
Understand how search really works, write pages in your customers' words, see through SEO myths and the people who sell them, show up locally, and measure patiently, from Google's own documentation and the research.
2h 54m5 constellations
01Explain how Google finds, understands and ranks pages
02Map customer searches to pages in their own words
03Spot SEO myths and walk away from impossible promises
04Show up locally, earn links and measure what works
Every lesson of Get Found on Google
15 lessons in 5 levels, about 3 hours. Level 1 is free.
Level 1How Search Really WorksFree · 3 lessons
- Crawl, index, serveUnderstand the three stages every page goes through before anyone can find it on Google.10 min
- People trust the topSee how strongly searchers favor the top results, and what that means for you.11 min
- Checkpoint: what is the searcher trying to do?Tell navigational, informational and transactional searches apart, and match each to the right page.12 min
Level 2The Words People UseMembership · 3 lessons
- Their words, not yoursCollect the words your customers really type, from them, from Search Console and from Google.11 min
- Read your Search ConsoleUse impressions, clicks, click-through rate and position to decide what to fix first.12 min
- Checkpoint: one page per needMap each main customer need to one page, in their words, with a descriptive URL and a link from your menu.12 min
Level 3Pages People ChooseMembership · 3 lessons
- Titles that win the clickWrite title text and meta descriptions that help searchers choose your result.11 min
- Helpful firstCheck your pages against Google's people-first questions, including how you use AI.12 min
- Checkpoint: SEO myths and the people who sell themSeparate SEO myths from Google's actual guidance, and handle a sales pitch that promises the impossible.13 min
Level 4Local, Experience and LinksMembership · 3 lessons
- Show up on the mapUse your Google Business Profile to match local searches: relevance, distance and prominence.11 min
- Page experience, in proportionKnow what page experience does for ranking, and check your own pages against Google's targets.11 min
- Checkpoint: earn links, don't buy themKnow why links matter, which ones break Google's rules, and how to earn good ones.12 min
Level 5Your Search PlanMembership · 3 lessons
- When the answer appears on GoogleUnderstand AI summaries in search results: what Google says, what the click data shows, and how to adapt.12 min
- Measure, wait, adjustReview your search numbers monthly, give changes time, and keep a written log.11 min
- Capstone: your search planPut indexing, words, pages, local, links, owned channels and measurement into one plan.13 min
AFTER THE CORE