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Sell Online: Your First Store
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Choose a channel, price every order, build pages and a checkout with no surprises, handle delivery and returns by the rules, and grow with tested ads, from the research and the official rules.
2h 59m5 constellations
01Price the fees and the full contribution of every order
02Build product pages and a checkout that answer why shoppers leave
03Promise delivery and handle returns within the rules
04Measure your funnel and test whether ads really add sales
Every lesson of Sell Online: Your First Store
15 lessons in 5 levels, about 3 hours. Level 1 is free.
Level 1Where and What to SellFree · 3 lessons
- Marketplace or your own store?Compare what a marketplace and your own store cost on one order, and what each gives you.12 min
- What one order really earnsWork out the contribution of one order after every cost, before you sell a thousand.12 min
- Checkpoint: ready to listChoose a channel, check the numbers and set up the essentials before your first listing.12 min
Level 2Product Pages That SellMembership · 3 lessons
- Reviews sell, honestlyUse what research found about reviews, and collect them the honest way.11 min
- A product page with no surprisesBuild a product page that answers the questions that make people leave.12 min
- Checkpoint: fast, stable, clearCheck your page against Google's Core Web Vitals and finish your product page.12 min
Level 3Checkout Without LeaksMembership · 3 lessons
- Seven in ten carts are abandonedKnow how common cart abandonment is, and what a few points of improvement are worth.11 min
- Free shipping, honestly pricedDecide on free shipping with the numbers. It can win orders and still lose money.12 min
- Checkpoint: audit your checkoutMatch each common reason for abandonment to a fix in your own checkout.12 min
Level 4Delivery, Returns and RulesMembership · 3 lessons
- Delivery promises you can keepPromise delivery times you can meet, and know what to do when you can't.11 min
- Returns: the rules and the costKnow what US law does and doesn't require, write a clear returns policy and budget for returns.12 min
- Checkpoint: the return requestHandle return requests fairly, within the rules, without losing the customer.12 min
Level 5Grow Your StoreMembership · 3 lessons
- Find the leak in your funnelBreak your store's conversion into steps and fix the weakest one first.12 min
- Ads that actually add salesWork out what an order can pay for ads, and test whether ads cause sales at all.12 min
- Capstone: your store launch planBring channel, numbers, pages, checkout, after-sale and growth into one launch plan.14 min
AFTER THE CORE