Excellence PeopleAT THE SUMMIT, YOU WILL BE ABLE TO
EXCELLENCE PEOPLE
Persuade Without Manipulating
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Learn the evidence behind the principles of influence (what replicated, what didn't) and use them in ways you'd be proud to explain, while spotting the tricks used on you.
2h 53m5 constellations
01Know the evidence behind each principle of influence, and its limits
02Tell honest persuasion from manipulation with three quick tests
03Make asks with real reasons, real proof and an easy no
04Spot dark patterns and manipulation techniques used on you
Every lesson of Persuade Without Manipulating
15 lessons in 5 levels, about 3 hours. Level 1 is free.
Level 1Why People Say YesFree · 3 lessons
- Give first, for realUnderstand the evidence behind reciprocity, and use it without strings.11 min
- Real common groundSee how similarity moves people, and why inventing it is manipulation.11 min
- Checkpoint: persuasion or manipulation?Apply three tests that separate honest persuasion from manipulation.12 min
Level 2Social Proof, HonestlyMembership · 3 lessons
- The hotel towel studiesWeigh a famous social-proof finding against its replication.11 min
- Norms at scale: the tax lettersSee social norms work in a large field experiment, and tell descriptive from injunctive norms.11 min
- Checkpoint: social proof you can proveUse only true numbers, real people and the actual norm, and test.12 min
Level 3Small Steps and Real ReasonsMembership · 3 lessons
- Foot in the door, when it worksKnow what the research says about small-then-bigger requests, including when they backfire.11 min
- The power of “because”Understand when people process your reasons, and always give the real one.11 min
- Checkpoint: make a good askCombine common ground, a small step, the real reason and an easy no into one request.12 min
Level 4Authority, Scarcity and PressureMembership · 3 lessons
- Obedience, stillUnderstand how powerful authority remains, and how to use and question it.11 min
- Scarcity: the cookie jarSee why scarcity persuades, and use only real limits.11 min
- Checkpoint: spot the dark patternRecognize the design tricks the FTC flagged, in products you use and products you build.12 min
Level 5Persuade Honestly, Resist ManipulationMembership · 3 lessons
- Prebunking: inoculate yourselfLearn the manipulation techniques before someone uses them on you.11 min
- Build an honest pitchUse every principle truthfully in one pitch you'd be proud to explain.12 min
- Capstone: persuade someone, honestlyPlan, make and review one real request using everything in the path.14 min
AFTER THE CORE