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EXCELLENCE
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EXCELLENCE BUSINESS

Price It Right: Pricing and Offers That Sell

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LEVEL 1 · 0/3LEVEL 2 · 0/3LEVEL 3 · 0/3LEVEL 4 · 0/3LEVEL 5 · 0/3START
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Set prices from value, test them with real buyers, design honest tiers and discounts, and review them every quarter, with the research on what actually moves buyers.

2h 59m5 constellations
AT THE SUMMIT, YOU WILL BE ABLE TO

01Price from value and alternatives, with costs as the floor

02Test prices with commitments and design honest tiers

03Use discounts and subscriptions without destroying margin

04Raise prices fairly and review them every quarter

Every lesson of Price It Right: Pricing and Offers That Sell

15 lessons in 5 levels, about 3 hours. Level 1 is free.

Level 1Price Is a StrategyFree · 3 lessons
  1. Floor, ceiling and the space betweenSet a price between your cost floor and the customer's value ceiling, using their alternatives.12 min
  2. The strongest lever you haveCalculate how much volume a price change can lose (or must gain) before profit moves.12 min
  3. Checkpoint: test a price before you set itTest willingness to pay with real commitments instead of opinions.12 min
Level 2Offers and TiersMembership · 3 lessons
  1. Good, better, best, honestlyDesign tiers that serve different customers, without relying on decoy tricks.12 min
  2. Bundles and add-onsPrice bundles and add-ons so they raise revenue without hiding the value.11 min
  3. Checkpoint: your offer pagePut tiers, bundles and value into one clear offer page.12 min
Level 3Price Psychology, HonestlyMembership · 3 lessons
  1. Do prices ending in 9 work?Know what field experiments found about 9-endings, and when they may not fit your brand.11 min
  2. Price rises people acceptRaise prices in ways customers see as fair.12 min
  3. Checkpoint: pay what you want, and a causeKnow what a large field experiment found about pay-what-you-want pricing combined with charity.12 min
Level 4Discounts and SubscriptionsMembership · 3 lessons
  1. What a discount really costsCalculate a discount's effect on profit and use promotions deliberately.12 min
  2. Subscriptions: churn is the priceCalculate a subscriber's lifetime value and see how churn and annual plans change it.12 min
  3. Checkpoint: “It's too expensive”Answer a price objection with value and options before any discount.12 min
Level 5Your Pricing SystemMembership · 3 lessons
  1. When and how to raise pricesSpot the signals for a price rise and run it without losing good customers.12 min
  2. A quarterly pricing reviewReview prices every quarter with a handful of numbers.11 min
  3. Capstone: your pricing planCombine corridor, tiers, psychology, discounts and reviews into one pricing plan.14 min
FREE

Level 1 is open.

Membership opens every other level of this path.

See membership
AFTER THE CORE

Keep going where this path leads.

Business Finance & Cash FlowMargins and pricing power in the numbers · 3h 29m
Build Your Business from ZeroOffers and sales in context · 9h 29m