Excellence BusinessAT THE SUMMIT, YOU WILL BE ABLE TO
EXCELLENCE BUSINESS
Build Your First 1,000 True Fans
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Build an audience that compounds, and the few true fans who make it a living.
3h 43m6 constellations
01Define a niche people recognize
02Write hooks, titles and scripts that hold attention
03Read retention and click-through like a pro
04Turn followers into true fans and income
Every lesson of Build Your First 1,000 True Fans
18 lessons in 6 levels, about 4 hours. Level 1 is free.
Level 1The Math of 1,000 True FansFree · 3 lessons
- The math of 1,000 true fansCalculate how many true fans your work needs to pay you, and what makes a fan a true fan.10 min
- Your niche is a person with a problemDefine who you make work for and the change your content helps them make.12 min
- Checkpoint: three pillars, one promiseChoose the three content pillars that serve your niche and plan your first twelve pieces.12 min
Level 2Hooks That Earn the Next SecondMembership · 3 lessons
- The curiosity gapWrite hooks that open a gap the viewer wants closed, without clickbait.11 min
- Win the first 30 secondsStructure the opening of a video so the people who clicked decide to stay.12 min
- Checkpoint: titles and thumbnailsPackage a piece with a title and thumbnail that make one clear, honest promise.12 min
Level 3Scripts and Stories That Hold AttentionMembership · 3 lessons
- A structure that pulls people to the endOutline any piece with a hook, stakes, progression and payoff.11 min
- Cut everything that doesn't pullEdit a script or video by cutting filler and changing the pattern where attention drops.10 min
- Checkpoint: script your next pieceWrite a complete short script (hook, stakes, beats, payoff, next step) and test it on real viewers.14 min
Level 4Read Your Numbers Like a ProMembership · 3 lessons
- The two numbers that matter firstRead click-through rate and view duration together to diagnose any piece.13 min
- Reading a retention graphRead the shapes in a retention graph and turn each one into a specific edit.11 min
- Checkpoint: one change per pieceRun a publishing experiment (one change, one metric, a prediction) and keep a creative log.12 min
Level 5From Followers to True FansMembership · 3 lessons
- Own your audienceMove followers from rented platforms to a channel you own, with a lead magnet worth subscribing for.13 min
- The fan ladderMove people from stranger to true fan with a deliberate next step at every rung.12 min
- Checkpoint: rituals that bring fans backDesign one recurring community ritual and launch it with your first subscribers.14 min
Level 6Earn a Living From Your WorkMembership · 3 lessons
- The creator income ladderCompare creator income streams and choose the mix that fits your audience and your promise.12 min
- Sponsorships without losing trustChoose sponsors that fit, disclose them properly and protect your audience's trust.15 min
- Checkpoint: launch your first product to your fansPre-sell a first product to your audience and launch it with a simple, honest plan.17 min
AFTER THE CORE