Excellence CreativeAT THE SUMMIT, YOU WILL BE ABLE TO
EXCELLENCE CREATIVE
Tell Stories That Stick
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Tell true stories that people follow, feel and repeat, built on what narrative research actually shows, with the myths taken out.
2h 59m5 constellations
01Know what stories really do, and the myths about them
02Structure any story with a spine, a shape and a change
03Make stories vivid, curious and complete, honestly
04Tell a 90-second story listeners can retell
Every lesson of Tell Stories That Stick
15 lessons in 5 levels, about 3 hours. Level 1 is free.
Level 1Why Stories Move PeopleFree · 3 lessons
- Lost in a storyUnderstand narrative transportation, and how much stories really change minds.11 min
- One face beats a millionKnow when one person's story outweighs statistics, and where that effect stops.12 min
- Checkpoint: story mythsSeparate what research shows about stories from the claims that travel without evidence.12 min
Level 2The Shape of a StoryMembership · 3 lessons
- Beginning, middle, end, and “because”Build any story on a spine where each event causes the next.11 min
- Six shapes of storiesRecognize the six core emotional arcs and choose one for your story.11 min
- Checkpoint: want, obstacle, changeGive every story someone who wants something, an obstacle, and a change.12 min
Level 3Details, Curiosity and EndingsMembership · 3 lessons
- The one detail that makes it realReplace summaries with specific, sensory details your listener can picture.11 min
- Open loops, and the spoiler surpriseUse curiosity gaps honestly, and know what the suspense research does and doesn't show.12 min
- Checkpoint: land the endingEnd on a clear change and one line people can repeat, then stop.12 min
Level 4Stories That Get Things DoneMembership · 3 lessons
- A founder story people can checkTell your venture's story as a clear identity, a logic and proof of preparation.12 min
- Make numbers mean somethingRe-express big numbers so people can grasp them, and pair data with a person.12 min
- Checkpoint: honest storiesUse a story's power without misleading: typical cases, consent and no invented details.12 min
Level 5Tell Your Own StoriesMembership · 3 lessons
- Build your story bankCollect the personal stories you'll reuse, and tell setbacks honestly.12 min
- Tell it out loudTell a story listeners can follow and predict, and rehearse it in real time.12 min
- Capstone: your 90-second storyBuild, tell and test one complete, true story: structure, detail, ending and honesty.15 min
AFTER THE CORE