Excellence BusinessAT THE SUMMIT, YOU WILL BE ABLE TO
EXCELLENCE BUSINESS
Raise Money for Your Startup
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Know when outside money fits, what SAFEs and term sheets really cost you, and how to pitch and run a raise, with the math on screen.
3h 08m5 constellations
01Choose the money that fits your business, or decide not to raise
02Calculate dilution, SAFE stacks and effective valuations
03Pitch with team evidence and a bottom-up market
04Read a term sheet and negotiate the terms that matter
Every lesson of Raise Money for Your Startup
15 lessons in 5 levels, about 3 hours. Level 1 is free.
Level 1Should You Raise?Free · 3 lessons
- Match the money to the businessCompare the main sources of funding and choose the ones that fit your kind of business.11 min
- Why VCs hunt for outliersUnderstand the power law behind venture capital and what it means for your pitch.12 min
- Checkpoint: raise, or not yet?Decide whether outside money would accelerate what already works.12 min
Level 2Equity, SAFEs and DilutionMembership · 3 lessons
- Dilution across roundsCalculate what founders keep after several rounds, and what it's worth.12 min
- SAFEs, explainedCalculate what a post-money SAFE costs you, and add up a stack of them.13 min
- Checkpoint: the option poolSee how an option pool created before the round lowers your effective valuation, and negotiate its size.13 min
Level 3The PitchMembership · 3 lessons
- What investors actually weighKnow what early investors weigh most, and show it with evidence instead of adjectives.11 min
- A deck that tells one storyStructure a pitch in ten parts and size your market bottom-up.13 min
- Checkpoint: the pitch meetingAnswer hard investor questions with a sentence, evidence, and honesty about what you don't know.14 min
Level 4Term SheetsMembership · 3 lessons
- Liquidation preferencesCalculate who gets paid what when the company is sold, under different preferences.13 min
- Control: board, vesting and protectionsUnderstand the terms that decide who controls the company, and the trade-off behind them.12 min
- Checkpoint: read a term sheetRead a term sheet in order, spot the red flags and negotiate one term.13 min
Level 5Run the RaiseMembership · 3 lessons
- Run the raise like a pipelinePlan how many investors to contact, and run meetings as a tracked process.12 min
- How much to raise, and investor updatesSet the amount from milestones and a buffer, and keep investors informed every month.12 min
- Capstone: your raise planAssemble fit, amount, instrument, pitch and process into one raise plan.15 min
AFTER THE CORE