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EXCELLENCE
Excellence Business
EXCELLENCE BUSINESS

Make Short Videos People Watch

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LEVEL 1 · 0/3LEVEL 2 · 0/3LEVEL 3 · 0/3LEVEL 4 · 0/3LEVEL 5 · 0/3START
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Short-form video from the feed's point of view: what TikTok, Instagram and YouTube say they measure, the myths to drop, the first second, one idea worth sending, filming, captions and music for the phone, and the rules and money behind Shorts, with a 30-day sprint to finish.

3h 02m5 constellations
AT THE SUMMIT, YOU WILL BE ABLE TO

01Read what the feed measures, and ignore the gossip

02Open every short with a first second that earns the next

03Build one-idea shorts people want to send

04Post clean, captioned, licensed and honestly labeled, and know how Shorts pay

Every lesson of Make Short Videos People Watch

15 lessons in 5 levels, about 3 hours. Level 1 is free.

Level 1How the Feed DecidesFree · 3 lessons
  1. What the feed actually measuresKnow what TikTok, Instagram and YouTube say they measure, in their own words.11 min
  2. Algorithm myths, and the goldfishSeparate platform facts from creator gossip.12 min
  3. Checkpoint: read your numbersTrack the two numbers that matter, against your own baseline.12 min
Level 2The First SecondMembership · 3 lessons
  1. You have about a secondOpen a short so people choose to stay.12 min
  2. Open a gap, close itWrite hooks that create curiosity, and keep their promise.12 min
  3. Checkpoint: the hook labFix a weak opening and test it properly.12 min
Level 3One Idea, Worth SendingMembership · 3 lessons
  1. One idea, one shortShape a short around a single idea, and choose its length on purpose.12 min
  2. Make it worth sendingBuild shorts that people want to pass on, without outrage-bait.12 min
  3. Checkpoint: loops and seriesPlan a repeatable format where every episode stands alone.12 min
Level 4Shoot, Caption, SoundMembership · 3 lessons
  1. Shoot for the phoneFilm clean, vertical shorts that look native to the feed.12 min
  2. Words on screenMake shorts that work with the sound off, without drowning them in text.12 min
  3. Checkpoint: music you're allowed to useUse music and sound without claims, blocks or lost reach.12 min
Level 5Grow, Earn, Stay LegitMembership · 3 lessons
  1. Post everywhere, and stay legitCross-post cleanly, label AI honestly and follow the kids' rules.13 min
  2. Earning from shortsUnderstand how Shorts money works, and where the swipe should lead.13 min
  3. Capstone: your 30-day shorts sprintTurn the path into a 30-day plan you can actually keep.13 min
FREE

Level 1 is open.

Membership opens every other level of this path.

See membership
AFTER THE CORE

Keep going where this path leads.

Make Videos People FinishLong-form craft: sound, cuts and chapters · 3h 31m
Get Paid as a CreatorBrand deals, products and memberships · 3h 32m