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Excellence Creative
EXCELLENCE CREATIVE

Take Photos People Stop For

0/15STARS
LEVEL 1 · 0/3LEVEL 2 · 0/3LEVEL 3 · 0/3LEVEL 4 · 0/3LEVEL 5 · 0/3START
0/15 stars lit

Phone photography with the evidence (what composition research, engagement studies and sales data actually show) plus honest editing, portraits, permission, alt text, readable thumbnails and backups.

3h 01m5 constellations
AT THE SUMMIT, YOU WILL BE ABLE TO

01Compose photos where the subject is obvious: thirds optional

02Use light and light edits instead of heavy filters

03Photograph people kindly, with permission and within copyright

04Make photos that sell, describe them for everyone and keep them safe

Every lesson of Take Photos People Stop For

15 lessons in 5 levels, about 3 hours. Level 1 is free.

Level 1See Before You ShootFree · 3 lessons
  1. The rule of thirds, testedUse the rule of thirds as one option, and make the subject obvious.11 min
  2. Make the subject stand outSeparate the subject from the background: the figure-ground relationship.12 min
  3. Checkpoint: the three-shot habitMake a habit that turns one okay photo into a choice.12 min
Level 2Light and EditsMembership · 3 lessons
  1. Find the lightUse the light you have, before any editing.12 min
  2. Edit lightlyCorrect a photo without covering it up, and read the filter research fairly.12 min
  3. Checkpoint: photos make claims feel trueUse the persuasive power of photos honestly.12 min
Level 3Photograph PeopleMembership · 3 lessons
  1. Faces draw people inKnow what the faces study found, and what it didn't.12 min
  2. Portraits and profile photosTake kinder portraits, and know why profile photos matter.12 min
  3. Checkpoint: permission and copyrightKnow when you need permission, for other people's photos and for people in yours.12 min
Level 4Photos That SellMembership · 3 lessons
  1. What better photos did for AirbnbCost out better photos before dismissing them.12 min
  2. Describe your imagesWrite alt text the way the W3C's decision tree describes.12 min
  3. Checkpoint: text on imagesMake words on thumbnails and social images readable, and check the contrast.13 min
Level 5Share and KeepMembership · 3 lessons
  1. Post less, betterChoose your best photos, and test one change at a time.12 min
  2. Keep your photos safe: 3-2-1Back up your photos the way US-CERT recommends.12 min
  3. Capstone: your photo kitPut your seeing, light, people, selling and sharing habits on one page.13 min
FREE

Level 1 is open.

Membership opens every other level of this path.

See membership
AFTER THE CORE

Keep going where this path leads.