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EXCELLENCE
Excellence Business
EXCELLENCE BUSINESS

Launch a Physical Product

0/15STARS
LEVEL 1 · 0/3LEVEL 2 · 0/3LEVEL 3 · 0/3LEVEL 4 · 0/3LEVEL 5 · 0/3START
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From idea to second batch: demand tested with money, prototypes in parallel, landed cost, a factory negotiation, reorder points and the bullwhip effect, product safety and liability, honest claims, wholesale and shelf pricing, retail terms, pre-orders, returns and cash.

3h 02m5 constellations
AT THE SUMMIT, YOU WILL BE ABLE TO

01Test demand with money and prototype in parallel

02Know your landed cost, reorder point and order size

03Build a safety file and understand product liability

04Price for wholesale and retail, and launch without breaking promises

Every lesson of Launch a Physical Product

15 lessons in 5 levels, about 3 hours. Level 1 is free.

Level 1From Idea to PrototypeFree · 3 lessons
  1. Test demand with money, not opinionsRun a demand test that asks for real commitment.12 min
  2. Prototype in parallelExplore several rough versions before committing to one.11 min
  3. What one unit really costsWork out your landed cost before you set a price.13 min
Level 2Make ItMembership · 3 lessons
  1. Find and vet a manufacturerNegotiate a first order that protects your cash and your quality.13 min
  2. Never run out, never drown in stockSet a reorder point and a sensible order size.12 min
  3. Forecast without panicPlan from real customer demand, not from swings in orders.12 min
Level 3Safe and LegalMembership · 3 lessons
  1. Product safety is your jobKnow what the law expects before your product reaches a customer.13 min
  2. If it hurts someone: liability and recallsUnderstand who is liable for a defective product, and prepare.12 min
  3. Labels and green claimsMake product claims that are specific, honest and provable.11 min
Level 4Price and SellMembership · 3 lessons
  1. Wholesale and retail mathSet wholesale and shelf prices that leave room for everyone.12 min
  2. Selling to shopsNegotiate retail terms that don't sink your cash flow.13 min
  3. Launch with pre-ordersUse pre-orders without breaking promises, or the law.12 min
Level 5Returns, Cash and Your PlanMembership · 3 lessons
  1. Returns and reviews: free researchHandle returns lawfully and turn them into product fixes.11 min
  2. Cash and the second batchSize your next order so stock doesn't swallow your cash.12 min
  3. Your product launch planPut your product business on one page.13 min
FREE

Level 1 is open.

Membership opens every other level of this path.

See membership
AFTER THE CORE

Keep going where this path leads.

Crowdfund Your IdeaFund your first batch · 2h 56m
Sell Abroad: Your First ExportsTake the product further · 2h 50m