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Growth Loops & Partnerships
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Keep customers first, then build loops where customers bring customers, content compounds and partners lend their audiences, measured every week.
2h 57m5 constellations
01Read retention by cohort and fix the leaky bucket first
02Design referral loops priced from customer value
03Build content and product loops that compound
04Pilot partnerships and run a weekly experiment rhythm
Every lesson of Growth Loops & Partnerships
15 lessons in 5 levels, about 3 hours. Level 1 is free.
Level 1Retention Before GrowthFree · 3 lessons
- Read a retention curveTrack customers by the month they joined and see whether retention flattens.12 min
- The leaky bucketSee how churn caps growth, and why halving churn can beat doubling acquisition.11 min
- Checkpoint: one number for valueChoose a north-star metric that reflects value delivered, and the inputs that drive it.12 min
Level 2Referral and Word of MouthMembership · 3 lessons
- Word of mouth, measuredUnderstand how much word of mouth can outperform traditional marketing, and how to earn it.11 min
- What a referred customer is worthSet a referral reward from the extra value referred customers bring.12 min
- Checkpoint: the viral coefficientCalculate how many new users each user brings, and what that does over several cycles.12 min
Level 3Content and Product LoopsMembership · 3 lessons
- Content that compoundsBuild a content library that keeps bringing visitors, instead of one-off campaigns.12 min
- When the product markets itselfSpot and design loops where using the product exposes it to new people.11 min
- Checkpoint: map your loopMap one growth loop end to end and find its weakest step.12 min
Level 4Partnerships and AffiliatesMembership · 3 lessons
- Partners: same customer, different productChoose the right kind of partnership for your business.11 min
- Affiliate economics, disclosedSet an affiliate commission your margins can afford, with clear disclosure.12 min
- Checkpoint: pitch a partnershipPitch a partnership around the partner's gain, with a small measurable pilot.12 min
Level 5Your Growth SystemMembership · 3 lessons
AFTER THE CORE