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Excellence Creative
EXCELLENCE CREATIVE

Build a Creative Practice

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LEVEL 1 · 0/3LEVEL 2 · 0/3LEVEL 3 · 0/3LEVEL 4 · 0/3LEVEL 5 · 0/3LEVEL 6 · 0/3START
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More ideas, better work, finished projects, for writing, design, music, video or any craft.

3h 15m6 constellations
AT THE SUMMIT, YOU WILL BE ABLE TO

01Generate many more ideas on demand

02Use constraints, walks and breaks to unlock better ones

03Make something every day and learn from the best

04Give and use feedback, and finish your work

Every lesson of Build a Creative Practice

18 lessons in 6 levels, about 3 hours. Level 1 is free.

Level 1Creativity Is a PracticeFree · 3 lessons
  1. Quantity leads to qualityUnderstand the equal-odds rule and why making more is the surest route to making better.10 min
  2. Don't wait for inspirationReplace waiting for inspiration with a routine that makes creative work happen.10 min
  3. Checkpoint: your creative baselineMeasure your idea generation with a classic creativity task, to compare later.11 min
Level 2Generate More IdeasMembership · 3 lessons
  1. Diverge, then convergeSeparate generating options from choosing between them, and use prompts that multiply ideas.11 min
  2. Brainstorm alone before togetherRun idea sessions that avoid the productivity loss of classic group brainstorming.11 min
  3. Checkpoint: constraints spark ideasUse deliberate constraints to produce more creative work.11 min
Level 3Let Ideas GrowMembership · 3 lessons
  1. Take a walkUse walking to boost idea generation, and know what it doesn't help with.10 min
  2. Work hard, then step awayUse incubation breaks after real effort, filled with easy activities.10 min
  3. Checkpoint: a capture systemBuild a simple system so ideas that arrive on walks and breaks don't get lost.10 min
Level 4Make Things Every DayMembership · 3 lessons
  1. A small thing, every daySet a daily creative output small enough to keep, and see what it adds up to.10 min
  2. Learn from the mastersUse Benjamin Franklin's method: rebuild great work from memory and compare.11 min
  3. Checkpoint: practice the hard partsFind the weakest part of your craft and practice it deliberately, with feedback.11 min
Level 5Feedback and FinishingMembership · 3 lessons
  1. Critique that helpsGive and ask for feedback on creative work that is specific, kind and useful.12 min
  2. Edit without fearCut and simplify your work: keeping what serves the piece, removing what doesn't.10 min
  3. Checkpoint: finish and shipDefine “done” in advance and use deadlines to actually finish creative work.11 min
Level 6Your Creative SystemMembership · 3 lessons
  1. Show your workShare your process and small pieces regularly to build feedback and an audience.10 min
  2. Plan a creative projectPlan a project with a purpose, constraints, milestones and a finish line.11 min
  3. Capstone: your creative systemCombine every habit into one creative system, and measure how far you've come.15 min
FREE

Level 1 is open.

Membership opens every other level of this path.

See membership
AFTER THE CORE

Keep going where this path leads.