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Excellence Business
EXCELLENCE BUSINESS

Release Your Music

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LEVEL 1 · 0/3LEVEL 2 · 0/3LEVEL 3 · 0/3LEVEL 4 · 0/3LEVEL 5 · 0/3START
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From finished song to music career: why success is partly luck, how streaming really pays, the two copyrights in every track, registering with a PRO, The MLC and SoundExchange, split sheets, planning a release around Spotify's pitching window, avoiding fake streams, growing followers, live shows and fans abroad, DIY or a label, and an income mix that holds up.

2h 53m5 constellations
AT THE SUMMIT, YOU WILL BE ABLE TO

01Understand how music success and streaming money really work

02Register your songs and recordings, and agree splits in writing

03Plan releases around the pitching window, without fake streams

04Grow real fans and build a spread of music income

Every lesson of Release Your Music

15 lessons in 5 levels, about 3 hours. Level 1 is free.

Level 1How Music Success WorksFree · 3 lessons
  1. Quality, luck and social proofUnderstand why one release never tells you whether you're good enough.12 min
  2. How streaming actually paysKnow how Spotify royalties work, and the rules that affect small artists.12 min
  3. Checkpoint: what success looks likeSet goals that fit how music careers actually grow.11 min
Level 2Rights and RoyaltiesMembership · 3 lessons
  1. Two copyrights in every trackTell the song apart from the recording, and who earns from each.11 min
  2. Register so you get paidJoin the right societies at the right time and register your songs.12 min
  3. Checkpoint: the splits conversationAgree songwriting splits with a co-writer before it gets awkward.12 min
Level 3Plan a ReleaseMembership · 3 lessons
  1. Plan backwards from release dayHit Spotify's pitching window so your followers hear the song.12 min
  2. Fake streams and playlist scamsAvoid the paid “promotion” that can get your music removed.11 min
  3. Checkpoint: your release planPut a real release on the calendar: the right way.11 min
Level 4Grow Real FansMembership · 3 lessons
  1. Followers are your release engineTurn listeners into followers who hear every new release.11 min
  2. Live shows, tickets and fans abroadUse gigs and global listening to grow income beyond streams.11 min
  3. Checkpoint: the inbox after releaseHandle the messages that arrive after a release: good and bad.11 min
Level 5Build a CareerMembership · 3 lessons
  1. DIY or a label?Weigh self-releasing against a label deal, with your eyes open.12 min
  2. Your income mixSpread your music income so one change can't sink you.12 min
  3. Capstone: your release-and-career planPut releases, rights, promotion and income on one page.12 min
FREE

Level 1 is open.

Membership opens every other level of this path.

See membership
AFTER THE CORE

Keep going where this path leads.